Pageview analysis

brianmcgann
Level 1

Pageview analysis

Hello, I'm trying to do an analysis of how our users access our content. We are a news provider and publish multiple new stories every day. 

 

I've segmented our Marketo database into 3 groups: 

1. Power Users--Users who have visited our site 6 or more times this year

2. Prospective Power Users--Users who have visited our site at least 2 times but less than 6 times this year

3. Casual Users--Users who have visited our site only once this year. 

 

To segment these contacts in Marketo, I've created the following smart lists: 

1. Power Users: Contact has visited web page which contains (our URL) between Jan 1, 2021 and May 31, 2021, Min. Number of Times: 6

2. Prospective Power Users: Contact has visited web page which contains (our URL) between Jan 1, 2021 and May 31, 2021, Min. Number of Times: 2, AND contact is not in Smart List #1

3. Casual Users: Contact has visited web page which contains (our URL) between Jan 1, 2021 and May 31, 2021, AND contact is not in Smart List #1 and Smart List #2

 

The counts I am getting from this analysis are not making sense. Below is what I get for each segment: 

1. Power Users: 9,846

2. Prospective Power Users: 7,194

3. Casual Users: 3,405

 

Logically, the Casual User group should have the most contacts, and the Power User group should have the least. It's potentially correct I suppose, but I'm wondering if I'm building these lists incorrectly. Does anyone have any input or thoughts on this? Thanks. 

1 REPLY 1
Danielle_Wong
Level 8

Re: Pageview analysis

To confirm if numbers are correct, this is how I would go about this:

Pull smart list 1, add to Power Users static list.

Pull smart list 2, not in Power Users static list, add to Prospective Power Users static list.

Pull smart list 3, not in Power Users static list, not in Prospective Power Users static list, add to Casual Users.

 

Then, check: do your numbers match what's appearing in the 3 smart lists?