Overwriting Durable Unsubscribe with an 'Opt-In' form not working

[Lucas_Metherall]

Hi all, 

We have a website in NZ, where the opt-in laws are strict. We have radio buttons for 'Yes, I want to stay informed' and No, 'Please do not email me.' e.g.  https://www.worldanimalprotection.org.nz/end-global-wildlife-trade-forever 

One particular lead filled the form, checked 'Yes, I want to stay informed,' but when sent to MKTO via API, durable unsubcribe kicked in and automatically unsubbed them. 

I am being told by MKTO support, and some threads in communit here, that it is possible to change the unsub data value and overwrite the durable unsubscribe. I am also reading that it cannot be overwritten. So, which is it? If it were possible to link an opt-in field in a form to the unsub data point in MKTO, with the value of N (not unsubscribed), why won't it overwrite. 

I have also tried running programs to change durable unsub, but they did not succeed. They temporarily switched unsub to False, then were autoamtically turned back.

Caveat; our admin settings are controlled by head office, and I do not have personal access to them. 

Anyone know the latest with this?

[SanfordWhiteman]

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One particular lead filled the form, checked 'Yes, I want to stay informed,' but when sent to MKTO via API, durable unsubcribe kicked in and automatically unsubbed them. 

I am being told by MKTO support, and some threads in communit here, that it is possible to change the unsub data value and overwrite the durable unsubscribe. I am also reading that it cannot be overwritten. So, which is it? If it were possible to link an opt-in field in a form to the unsub data point in MKTO, with the value of N (not unsubscribed), why won't it overwrite. 

I have also tried running programs to change durable unsub, but they did not succeed. They temporarily switched unsub to False, then were autoamtically turned back.

Caveat; our admin settings are controlled by head office, and I do not have personal access to them. 

Anyone know the latest with this?

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Because you're not using a Marketo form (why?) It's impossible to know what your back end is sending to Marketo. You have 2 radio inputs with the name choose_to_stay_up_to_date_with_our_campaigns (obviously not a Marketo field name) and the values Y and N.

One particular lead filled the form, checked 'Yes, I want to stay informed,' but when sent to MKTO via API, durable unsubcribe kicked in and automatically unsubbed them. 

I am being told by MKTO support, and some threads in communit here, that it is possible to change the unsub data value and overwrite the durable unsubscribe. I am also reading that it cannot be overwritten. So, which is it? If it were possible to link an opt-in field in a form to the unsub data point in MKTO, with the value of N (not unsubscribed), why won't it overwrite. 

I have also tried running programs to change durable unsub, but they did not succeed. They temporarily switched unsub to False, then were autoamtically turned back.

Caveat; our admin settings are controlled by head office, and I do not have personal access to them. 

Anyone know the latest with this?

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If you don't include the system Unsubscribed field when creating a lead whose Email Address value is in the DU list — i.e. at the point they were deleted in the past, Unsubscribed was true — then that last value of true is restored.

That's pretty much the definition of Durable Unsubscribe.

Someone's Unsubscribed value can be changed, but not while they're only in the under-the-hood DU list. You can readily flip the Unsubscribed field when they're in the active part of the database.

[Lucas_Metherall]

Hi Sanford, 

• You're not using a Marketo form (why?) 
  • - it's the structure/process I was handed when I started at the org. 
• If you don't include the system Unsubscribed field when creating a lead whose Email Address value is in the DU list 
  • Is this the part you reference about using MKTO forms on the website? The system unsub field - MUST that be via MKTO form, or can it be mapped from a third-party form to the system unsub field with a Y/N value?
• Someone's Unsubscribed value can be changed, but not while they're only in the under-the-hood DU list. You can readily flip the Unsubscribed field when they're in the active part of the database.
  • This is very good to know, thank you.

[SanfordWhiteman · Accepted solution]

• You're not using a Marketo form (why?) 
  • - it's the structure/process I was handed when I started at the org. 

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OK, but understand that makes it impossible to know what data is actually submitted to Marketo (among other problems). The person who developed the back-end code is the only one who knows.

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@Lucas_Metherall wrote:

Hi Sanford, 

• If you don't include the system Unsubscribed field when creating a lead whose Email Address value is in the DU list 
  • Is this the part you reference about using MKTO forms on the website? The system unsub field - MUST that be via MKTO form, or can it be mapped from a third-party form to the system unsub field with a Y/N value?

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Not String Y/N but Boolean true/false, yes.

You can always change the system Unsubscribed field. Although a non-Marketo entry point means you won't be able to attribute unsubscribe activities to specific emails.