Operational Emails

Jpeduto
Level 1

Operational Emails

If I make an email operational, can I still exclude unsubscribes in the smart list? Or does making an email operational bypass that? We just want to make it operational to bypass the marketing suspended, but still exclude unsubs. 

3 REPLIES 3
SanfordWhiteman
Level 10 - Community Moderator

Re: Operational Emails

You absolutely can make whatever exclusions you want in the SL. No one will get an email who doesn't qualify in the first place.

Jay_Jiang
Level 10

Re: Operational Emails

As pointed out above, operational email behaviour and Smart List qualification are independent functions of Marketo.

 

A smart list will find everyone that matches the filters/criteria you specify.

An operational email send will send to everyone that the smart list finds. 

If you don't look for people who have unsubscribed in your smart list - the operational email won't send to them.

Katja_Keesom
Level 10 - Community Advisor

Re: Operational Emails

One exception to your statement: An operational email will still not be sent to an email that has been marked invalid.