Hi,
Does anyone use operational emails vs. marketing emails for registration confirmations and reminders for events and webinars? I have found some people will get excluded from recieving such emails if they unsubscribe globally or from our marketing and promotions emails - which results in us having to push the emails out manually. From what I read, it sounds like operational emails would bypass this, so that's why I was considering flipping them to operational. Just wondering what everyone else did or what the best practice is!
We also use operational emails for thank you email (where you have direct links to pdf). We feel same way as Amy:
if somebody fills out a form to receive a white paper, they should receive it.