Operational Emails for Registration Confirmations and Event Reminders

[Anonymous]

Hi,
 

Does anyone use operational emails vs. marketing emails for registration confirmations and reminders for events and webinars?  I have found some people will get excluded from recieving such emails if they unsubscribe globally or from our marketing and promotions emails - which results in us having to push the emails out manually.  From what I read, it sounds like operational emails would bypass this, so that's why I was considering flipping them to operational. Just wondering what everyone else did or what the best practice is!

[Cecile_Maindron]

We also use operational emails for thank you email (where you have direct links to pdf). We feel same way as Amy:
if somebody fills out a form to receive a white paper, they should receive it.

[Amy_Lepre]

We use operational emails for that very purpose and for those same reasons.  As long as the initial email (if that's the marketing channel you used) to solicit members is a type of marketing email, you are okay with making the rest operational. Registration and confirmation emails are exempt from CAN-SPAM regulations. I look at it this way: if I sign up for a webinar or other event with a company, do I want to receive a confirmation email? And would the experience actually be worse if I didn't receive the email? I say yes to both. 

Also, see here: https://community.marketo.com/MarketoArticle?id=kA050000000L3DpCAK