Opens Email Trigger

[Anonymous]

Hi All,

I'm doing some testing, which part of the testing on a new engagement program (multiple steps) where the first step includes marking a lead as 'responded' when the introduction email has been opened. The program is very basic:

Smart List: [trigger] Opens Email: Email is <intended email>

Flow: Change program status to Lead Nurturing > Responded and Change Status in SFDC Campaign to Responded

Schedule: Active, Each lead can run through the flow every time

The first time the lead went through, it updated the campaign status correctly. I reset the lead (failed some of the later steps, wanted to restart) by having it removed from the SFDC campaign and marked as Not in Program for the marketo program.

The 2nd, 3rd, 4th...etc. time through, it's not getting the status update.

Is this an unspoken nuance of the Opens Email Trigger that leads only run through it once and only once?

Thanks,

Kelly

[Steven_Vanderb3 · Accepted solution]

Did you resend the email?  Email Open is only logged once per email.

[Anonymous]

I saw that this was the case once I went back and reviewed the activity log. There's nothing wrong with the trigger, just that multiple opens are not captured.

[David_Gaible]

Hi Kelly,

You got a trigger (Opens Email) instead of a filter (Opened Email) in your Smart List. Since you're using a trigger leads will only flow through when the email is opened. Leads have already opened the email, and won't go through again. If you want to update the leads that have already previously opened the email, clone your program, but change the Smart List to use a the filter (Opened Email) instead of the trigger. Hope this helps!