Open Email Numbers not Matching

Anonymous
Not applicable

Open Email Numbers not Matching

Hi, I recently ran a huge campaign for our sales teams, and I shared with them the statistics from the email (i.e. Opens, % Opens, Hard Bounces, Sent, Delivered, etc.)

The stats showed 2,736 opened the email at least once.

When I export the Results from the smart campaign, filter Activity Type by Open Email, the numbers do not match.  It gives me 2,450 (see below).

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Is there any reason why these two are not matching up?  Could it be duplicate values, or is it being pulled from a completely different place?  I have been trying hard to figure it out on my own, but I'm left confused and without answers 😞  Any help is appreciated!

Tags (1)
3 REPLIES 3
Harish_Gupta6
Level 8

Re: Open Email Numbers not Matching

Hi Monica,

Check the Date of Activity constraint in open email filter. Set the proper dates or set if for all time
Harish Gupta
Anonymous
Not applicable

Re: Open Email Numbers not Matching

Hi Monica
I have no confidence but i think it caused Time Zone.
I sometimes meet similar Timezone issue at creating Smart List and Flow.
 
Jep_Castelein2
Level 10

Re: Open Email Numbers not Matching

When someone clicks the link but doesn't open, we do report an "open" in the email performance report. This is an 'inferred' open. However, for those cases there is no "open" in the results tab.