Online Advertising Program Suddenly Not Working | Did Querystring change?

[Robyn_Hatfield]

We use quarterly programs for our Online Advertising. 

We recently noticed that we were seeing conversions in Google Ads and GA but not in the progressions (visited, clicked, engaged). It looks like it's just Q4. 

Did something change with the querystring? 

[SanfordWhiteman]

You haven't shown your whole list of matching values, but it looks like you're strictly enforcing the order of query params, which is not something you should do.

(Query params are technically ordered, but in 100% of marketing cases you want to treat them as if they are independent key=value pairs.

Much like you compare email addresses as if they're case-insensitive, even though they're case-sensitive per the underlying specification.)