One Click Unsubscribe

[Port_worx]

Hi all,

Is there a way to have one click unsubscribe?

As of the moment when a lead clicked our unsubscribed link on email, they will be redirected at a landing page and need to submit a form and redirect to confirmation page.

What I want them to do is after they click unsubscribed link on email they will be redirecting on confirmation page. Is that possible? What do you think is the best practice on this

thanks

[Karan_Hari3]

Hi Port worx​,

My recommendation would be to redirect leads to a preference center instead of directly showing them the unsubscribe confirmation page.

The preference center can be a valuable addition to prevent your leads from unsubscribing. Not only does the preference center helps you show the leads relevant options from which they can choose from, but its also enables the leads to go for options like a "90 day vacation", by which the leads would not be sent any email for next 90 days and post that also, the lead only receives communications on their areas of interest.

Additionally setting up a preference center is also highly recommended and mandatory in some cases if you have a data base that falls under the scope of GDPR. Setting up and giving options to delete ones own data, and other customized options become possible with the help of preference center.

I have worked with several clients and have had successful used cases where implementing an email preference center significantly reduced the unsubscribes and also enable us to send the right communication to the right lead.

Best Always,

Karan Hari

[Abhishek_Chand2]

May I ask why do you want one click unsubscribe as it is not the best practice?

-AC

[Jay_Herrera2]

I think one click should be totally safe as long as your trigger is "Visits Web Page" and filter on your unsubscribe page.

[SanfordWhiteman]

I think one click should be totally safe as long as your trigger is "Visits Web Page" and filter on your unsubscribe page.

Not really because mail scanners also load the target page. (They have to, or they're not much good.)

[Nicholas_Manojl]

But if they visit the web page and close the browser before Munchkin has a chance to run, you aren't going to process their unsubscribe.. which is bad.

[SanfordWhiteman]

That's another good point.

Or if they have Tracking Protection on.

There's a net disadvantage to "one-click" anything. What would you rather have, another button for people to confirm -- or to keep sending people email after they performed a supposedly "one-click" opt-out?

[Alex_Huzar]

It's ILLEGAL to not have a one-click unsubscribe (at least in Canada). It's explicitly stated in the CASL law on the .gc.ca website in plain-english text along with screenshots of examples of other things to do (or not do) such as pre-populating checkboxes for opt-in. You absolutely, 100% positively MUST have a one-click unsubscribe in each and every marketing email ("consumer electronic message"). Again, it's specifically illegal to require a second click to "confirm" or whatever you want to call it. While the intent may be sound, you're breaking the law here.

[SanfordWhiteman]

Haha, no.

The hyperlink may send users to a readily accessible webpage at no cost to the recipient.

One-click unsubscribe, as in a single click from an email with no additional interaction (no button click on the webpage), is obviously not a requirement of CASL.

[Grégoire_Miche2 · Accepted solution]

Hi Ron,

You can do this with a simple smart campaign using a "clicks link in email" trigger.

But this is quite dangerous: anyone using a recent version of anti-phishing software and link scanner will automatically unsubscribe without even knowing it... I advise my customers not to set up one mlcil unsub.

-Greg

[Port_worx]

Thanks

We dont have smart campaign that will change the unsubscribe from true to false but it seems that if they filled out they will automatically unsubscribe without any smart campaign.

iS that normal sir?

thanks

[SanfordWhiteman]

We dont have smart campaign that will change the unsubscribe from true to false but it seems that if they filled out they will automatically unsubscribe without any smart campaign.

Filling out a form isn't one-click (which is a good thing).

Greg is talking about using a SC if you don't have a form (which is a bad thing).

[Port_worx]

Thank you sir,

so the form (default by marketo) its already automatic? that it will change the data even without using trigger like fills out unsubscribe form?

thanks

[SanfordWhiteman]

Correct, that's normal form functionality.