offline activity - Aligning with Sales

[Anonymous]

We are conducting a campaign where sales will follow up with phone calls as leads recieve marketing hrough various channels. I would like to assign a score for answering the phone, or based off the BANT discovered in the conversation. What is the best way to do this? Have someone manually change the score? 

[Anonymous]

I'd look at adding a unique score field that the sales folks use, or providing a set of Campaigns they can add leads to. Then you can use those changes within your existing scoring framework.

[Anonymous]

Where would that update that score - in a custom Salesforce field?

[Anonymous]

Yeah, I'd make a custom SFDC field for it.

[Anonymous]

Hi Josh,
when you for example have a field "Bant: Yes/No" which is synced to Marketo you could trigger field updates (or do a daily batch run) with the new value yes and assign points for it. Could be also more detailed by scoring each bant value or a combination with different score values.

Best regards

Steffen

[Josh_Hill13]

I would go with Steffen's example as it is easily triggered and easy for Sales to understand.


Campaigns could work but only if Salespeople really understand they need to Change the Member Status=BANT/Called/No Response/VM and you would then score on that.