# of landing page templates and email templates

[Darrell_Alfons2]

Interested to know how many base landing page templates and email templates is everyone using.

How many landing page templates do you use regularly and what are the purposes?

How many different email templates do you use and what are the different purposes?

Thanks!

[Grégoire_Miche2]

Hi Darell,

LP :

• 2/3 LPs with side form
• 1 LP with a central form
• 1 LP with a central form and no tracking
• 2/3 L/P without a form

If the LP Templates were modular, the number would be significantly reduced...

Email:

• 1 master template with all modules
• some one-purpose templates created by external agencies for specific needs, although we try to reduce these to a minimum.

-Greg

[Darrell_Alfons2]

Thanks Greg, good to know that a master email template can be used effectively.

[Grégoire_Miche2]

Important usability point: if you have a master email template with many modules, make sure most of them are not shown by default. The template will load much faster!

-Greg

[Sujatha_Vutla]

Hi Darell,

How many templates daily we use is depends on requests

but average count is

one landing page with form (side form or down or top)

one without form

where as emails

one standard template email with all modules

one simple template

at least weekly once custom templates for email and landing page

[Darrell_Alfons2]

You do custom templates once weekly? Are you on the agency side then?

[Sujatha_Vutla]

No. Not agency side. But according to client requests for custom templates if they need different look.

[Julz_James]

In both instances I've worked in I've had on average 4 landing pages and 4 email templates.