Obtaining opt-in consent via a link in an email

[Dan_Stevens_]

With the new legislation being enforced beginning on July 1 in Canada, we would like to send an email to all of our existing Canadian accounts to give them the ability to opt-in to our emails.  Rather than send them to a form, can we make this as simple as possible so that once they click on an "I agree" button in the email, they will be taken to a page that opts them in via a hidden form?

[Anonymous]

You do not need to use a hidden form, you can run a smart campaign based on 'Clicks link in Email" and change the data value of the opt in field through a flow action.  
I have done this exact thing and found that although some people are clicking the link the data value is not changing (25 out of 160) and have raised a ticke with Marketo to loook into why those values are not updating.

[Dan_Stevens_]

Great idea Jason - thanks!  If you could, please reply back what Marketo Support says as to why some of these leads aren't being updated properly.

[Dory_Viscoglio]

Hey Dan, not sure if it's worth taking a look into this, but there was an interesting Listrak blog post that sounds similar to what you're dealing with right now...

http://blog.listrak.com/post/89658910575/timely-advice-from-chief-privacy-officer-james-koons

Sending an email can't really hurt since you'll be gaining explicit opt-in from people, but don't dismiss the rest of your Canadian database (unless, of course, you don't already have a business relationship with them).

[Josh_Hill13]

Dan,

There were two similar threads related to clicks link. We agreed that clicks link is not a 100% solution, only a form is. Please consider only using a prefilled form. 

[Dan_Stevens_]

That's pretty concerning since many of our success steps involve a "clicks link" trigger (both from an email perspective as well as downloading content from our site).  What is Marketo's response to this?