Nurturing campaigns

[Anonymous]

What is the best resource to use for nurturing campaigns?  Is there a tutorial that will explain the process and all the details in setting up a nurturing campaign?

[Anonymous]

Hi Nicole Labo​,

A good place to start is The Definitive Guide to Lead Nurturing from Marketo. Its a lengthy piece, but gives a good overview of strategies you can use to create your lead nurture program.

Josh Hill, also created this post a bit ago with great resources for setting up lead nurture - How to Build an Engagement Nurture System

Hope some of these resources help!

[Guy_Goldstein6]

Hey Nicole,

If you get a chance - see if you can invite Inga Romanoff​ to lunch and pick her brains. She's also based in New York and has some really interesting insights in how to approach getting yourself into a Marketo mindset and starting to think about nurturing from your customer's perspective. She's also a long-time Marketo veteran who might be willing to share a few insights. It'll be the best value lunch you ever buy

- Guy