What is the best resource to use for nurturing campaigns? Is there a tutorial that will explain the process and all the details in setting up a nurturing campaign?
Hi Nicole Labo,
A good place to start is The Definitive Guide to Lead Nurturing from Marketo. Its a lengthy piece, but gives a good overview of strategies you can use to create your lead nurture program.
Josh Hill, also created this post a bit ago with great resources for setting up lead nurture - How to Build an Engagement Nurture System
Hope some of these resources help!
If you get a chance - see if you can invite Inga Romanoff to lunch and pick her brains. She's also based in New York and has some really interesting insights in how to approach getting yourself into a Marketo mindset and starting to think about nurturing from your customer's perspective. She's also a long-time Marketo veteran who might be willing to share a few insights. It'll be the best value lunch you ever buy