Nurture/Drip Campaign Unsubscribe Pages

[Anonymous]

Hello,

We are creating two nurture campaigns - one for employers and one for job seekers. If a job seeker wants to receive employer nurture emails, and vice versa, is it recomended to create a separate landing page where they can receive that? Or, would we set that up as a campaign in the nurture series.

Thanks,
Jack

[Grégoire_Miche2]

Hi Jack,

At some point, it means you will want to replace your unsubscribe page with a preference center win which you leads will be able to choose their newsletter or nurturing preferences. Search the community for preference center on how to do this.

-Greg

[Anonymous]

Thanks, Gregoire. Another question we had was, are there steps to unsubscribing people from just the nurture/drip campaign and NOT on their specific optin preferences?

[Grégoire_Miche2]

Hi Jack,

Legally speaking you always need to offer people to be able to fully unsubscribe from all your communications.

But you can mitigate this with a subscription / preference center in which you would offer the possibility to selectively unsubscribe from certain types of communications. But even though, the possibility to unsubscribe from everything must always be present.

-Greg

[Chris_Johnston]

Greg nailed it on the head. I'd just add that it is also referred to as Subscription Center when you are searching through to see how to build one.

[Josh_Hill13]

I'd consider having two separate pages or using the dynamic content method.