I was curious if there were any best practices for the cadence of a 6 touch email nurture for leads?
I am providing one asset (Guides, Tip-Sheets, Infographics) within each email. I have it setup so it would go out every 3 weeks (15 days in between emails). I am trying to figure out a good starting point in the week.
I personally like Tuesday early mornings and Friday late mornings for my nurtures. Every 3 weeks sounds great, provided you have additional emails sending in between.