Re: Nurture Cadence Best Practice

Anonymous
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Nurture Cadence Best Practice

Hello,

I was curious if there were any best practices for the cadence of a 6 touch email nurture for leads?

I am providing one asset (Guides, Tip-Sheets, Infographics) within each email. I have it setup so it would go out every 3 weeks (15 days in between emails). I am trying to figure out a good starting point in the week.

Thanks,
David
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Anonymous
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Re: Nurture Cadence Best Practice

I personally like Tuesday early mornings and Friday late mornings for my nurtures. Every 3 weeks sounds great, provided you have additional emails sending in between. 
 

Who are you including in the nurture?