Newsletter Sign Up / Wordpress

[Alexandra_Ash]

Hi, I need help integrating Marketo with our form for newsletter sign-ups on our website! The form itself is custom-built within WP, but how do I then set it up as a campaign in Marketo so that we're making sure we're able to integrate new subscribers? (We were previously using EMMA for our email marketing campaigns.) Any suggestions? Thanks!

[SanfordWhiteman]

Make sure to post to ​Products. ​A moderator just moved your post today.

I would strongly recommend using the Forms API to post your forms (they can still have a custom look-and-feel but the data is processed straight to Marketo).  Any other approach is going to have capacity problems, reliability issues, and/or decreased trackability.

[Alexandra_Ash]

Hmm... I'm not sure if this is possible for us. Our website was custom built by an agency before we had Marketo... Therefore I'm not even sure this is possible, other than manually adding the names that come in to a list within Marketo, but thank you!

[SanfordWhiteman]

It's always possible to post using the Forms API, although of course it requires a little front-end development. It is, however, a far easier (and more reliable, secure, scalable, and feature-rich) development task than building a back-end integration.