The instructions on Linking a Google Adwords Ad to Any Page on Your Website also directed us to configure hidden page but what configuration is it? Does it mean the act of adding the 4 fields, making them hidden and then setting the default value or using the URL builder?
The bottom line is, we wanted to ensure that all clicks and form fills from Google Ads are tracked in the "Original Referrer" field. And that we can measure what exact Google AdWood Campaign and Keyword generate the Leads and perform other ROI analytics. Has anyone done this that can give us some insights? Thanks much!!
I recommend you use ConversionPath (see http://ConversionPath.io). Does all the touch tracking + cookie persistence + Marketo forms integration you need for this.