Looking for any advice/thoughts on how anyone here utilizes the Munchkin cookie with a CMS in order to identify users? Currently looking to work with our Kentico 13 platform which uses contact groups to identify users (through Form entries and anonymously through web visits).
Any advice on how to potentially take an identifier on the CMS end and then tie that to the Marketo Lead? If we sent an identifier from Marketo to Kentico, would it be possible to tie the two platforms together?
I'm not sure about using the Muchkin cookie to track the person and tie back only because i think that ID may change now and then.
What we do is use an API to create a hashed value of the SFDC ID and save it as a field in Marketo. We then attach the hashed value as a parameter on the email URLs. Then in our analytics platform we collect the hashed ID and run it through an API which will unencrypt it and provide back any of the user.
Not sure if something like that would help.