MSI case studies?

[Aqeel_Akbar]

Are there any MSI case studies that will make it easier to sell to our sales team and increase adoption? They need to know their numbers are going to increase if they introduce this into their current workflows.

[Tara_Petre]

The company I work for has a great presentation to increase adoption among sales teams:  http://elixiter.com/the-benefits-of-marketo-sales-insight/

Hope this helps!
 

[Aqeel_Akbar]

Thanks Tara! We have created a similar internal presentation, but what they really want is evidence of sales success (without sacrificing efficiency) through stats. Surprised Marketo doesn't have any collateral on this already

[Tara_Petre · Accepted solution]

Here is a case study from Marketo, Application Security Increases Pipeline Opportunity Value by 65% Using Marketo Sales Insight

http://www.marketo.com/customers/appsecurity/

[Tara_Petre]

Also, here is an article with tips for increasing user adoption of sales tools.

http://marketingtechlife.com/tag/marketo-sales-insight/
 

[Aqeel_Akbar]

Thanks so much Tara!