'Most recent campaign/program' field usage

[chris2929]

Hi there,

I'm wondering when you all update your most recent campaign/program field. Is it when someone opens/clicks or is it even more broad, for example when an email is delivered or sent?

Thanks!

Chris

[TBlane_McMichen]

That's a good question to ask, but I think it is mostly determined by your purpose/use of the field.  Not everyone uses this field. 

As a best practice I would say that you want to always update your program status.  With respect to last program if you are using it to determine engagement then I would associate it to person's actions. If it is to track qualification/frequency the it would be related to an outbound action that represents your attempt to create a touchpoint.

Sorry if this doesn't really answer your question, but maybe it will seed some thoughts.

[chris2929]

Thanks Blane! Someone once told me they liked how Marketing Ops is very black and white but oh that is not the case. But that's what makes the job interesting!