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More leads in Salesforce than Marketo

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Anonymous
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More leads in Salesforce than Marketo

We have more leads and contacts reported in Salesforce than in Marketo. The difference is quite signficant:

Marketo: 117,000
SFDC Leads: 110,000
SFDC Contacts: 33,000
Total SFDC: 143,000

Does anyone have any idea why there would be such a big difference? 
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Anonymous
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Re: More leads in Salesforce than Marketo

Same thing shows for us. The big difference is in converted leads in SFDC. When our leads are converted into contacts in SFDC, there is only one record, the contact. However, when running a lead report in SFDC, it will still show the converted leads. Run a lead report in SFDC with "converted = false" criteria. That brought our count to nearly identical.

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Josh_Hill13
Level 10 - Champion Alumni

Re: More leads in Salesforce than Marketo

Is your Marketo User not seeing certain groups of records?

Did you delete some records in Marketo only?
Anonymous
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Re: More leads in Salesforce than Marketo

Same thing shows for us. The big difference is in converted leads in SFDC. When our leads are converted into contacts in SFDC, there is only one record, the contact. However, when running a lead report in SFDC, it will still show the converted leads. Run a lead report in SFDC with "converted = false" criteria. That brought our count to nearly identical.
Anonymous
Not applicable

Re: More leads in Salesforce than Marketo

I've run into this with my clients before. Both what Josh and Nicholas said was accurate. I'd add in one more troubleshooting step:

In Marketo go to Admin -> Salesforce and find out who the sync user is between Marketo and Salesforce.

Log in to Salesforce as that user and see what records are visible. Only records that are available to the sync user will be visible in Marketo.
 
Anonymous
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Re: More leads in Salesforce than Marketo

Nicholas: That worked for me! Our count's now only off by around 3-4, which isn't a worry.

Thanks for the tips, Jordan & Josh!
Anonymous
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Re: More leads in Salesforce than Marketo

Great to hear!