Mobile as a Channel: Program Steps and Defining Success

[Julie_Colwell1]

Hi Everyone,

We're working to revise all of our Channels in Marketo. I'm curious as to how others are setting up Mobile as a channel.

What are your program steps and how do you define as success? Thanks is advanced for your help!

Thanks!

Julie

[Josh_Hill13 · Accepted solution]

Could you describe more about how you want to report on your Channels vs. Offers?

Why do you consider "Mobile" as a Channel? Is your Mobile app or site a critical area? Most people don't do this as a separate Channel w/o serious consideration.

[Julie_Colwell1]

Great point - Thanks Josh!