mkto_opt_out - where is this info person record?

[TrishVoskoSpear]

Where does the mkto_opt_out cookie info show on person's record?

Would like ability to do 2 things:

1. run a smart list or report showing all people who have opted out of munchkin tracking

2. Change from true to false if customer changes mind

Search all over and can't find any info so hoping someone knows or knows where info is buried:)

Thanks,

Trish

[SanfordWhiteman · Accepted solution]

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1. run a smart list or report showing all people who have opted out of munchkin tracking

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You don't know if they've opted out of tracking, that's part of opting out!

The cookie-to-remember-not-to-track isn't something you can interrogate on the server, it's a browser cookie.

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2. Change from true to false if customer changes mind

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There's nothing to change on the server side, but having an easily findable area to change their settings is a good idea. (Although you can't outright pester them to change their settings, or you're crossing an ethical and/or legal boundary.)

[TrishVoskoSpear]

Hi Sanford, @SanfordWhiteman 

thanks, i thought that might be the case. so to opt back in we can provide a button that has url paramter of ?marketo_opt_out=false

correct?

Also, as they are in database and known to us that way if we email them will email opens and clicks still be tracked? Also will filled out form still be tracked?

We want to do this but are concerned about marketing metrics and what we will lose.

Thanks,

Trish

[TrishVoskoSpear]

oh another question:

if we have a button with this Marketo landing page link behind it "https://info.example.com/{landingPage}.html?marketo_opt_out=true "

will it also keep them from getting tracked on companies main domain

www.example.com

so this also happens basically -- ( https://www.example.com?marketo_opt_out=true) 

if not how do we map so that person doesn't have to click 2 separate buttons to opt out of our main website tracking and any Marketo landing page tracking?

Thanks,

Trish

[SanfordWhiteman]

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so this also happens basically -- ( https://www.example.com?marketo_opt_out=true) 

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Yes, the opt-out cookie is set at the shortest parent domain, so it would be shared across all subdomains of example.com.

[SanfordWhiteman]

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thanks, i thought that might be the case. so to opt back in we can provide a button that has url paramter of ?marketo_opt_out=false

correct?

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Yep.

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Also, as they are in database and known to us that way if we email them will email opens and clicks still be tracked? Also will filled out form still be tracked?

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Yes, Opened Email, Clicked Email, and Filled Out Form don't use Munchkin, so they aren't affected by marketo_opt_out.

(Note Clicked Email being treated differently may be problematic depending on your legal situation, because you don't want to promise them "no tracking" and then seem to be breaking that agreement. Make sure your privacy agreement makes that difference clear, and you may also need to let them opt-out of click and open tracking if they're a known lead.)

[TrishVoskoSpear]

Thanks @SanfordWhiteman 

[TrishVoskoSpear]

hi again

RE:

(Note Clicked Email being treated differently may be problematic depending on your legal situation, because you don't want to promise them "no tracking" and then seem to be breaking that agreement. Make sure your privacy agreement makes that difference clear, and you may also need to let them opt-out of click and open tracking if they're a known lead.)

we thought maybe we could make sure we don't ever trigger any communications from a  clicked link action to people who have opted out of tracking but since we now know we can't tell who those people are we realized we can't do this. 

So not sure how to handle this now.   To allow them to opt out of click and open tracking can you direct me to the instructions to do that for an individual person? maybe we put the option on their website tracking opt out confirmation page??

Any thoughts on how others handle this?

Is there any way to 

[SanfordWhiteman]

You'have to write (custom) fields to the lead from your preference center, then use Velocity to output either the tracked or untracked form of links. It's a pain but if regulations call for it, it has to be done.