MKTO Cookies - trouble finding information on a few - GDPR

[Erica_Dipyatic]

Hello Marketo peeps -

We need to identify cookies on our site, for our GDPR PMO. We’re unsure how to answer the questions they’ve posed. I've submitted a ticket and also sent to the privacy officer email, per supports suggestion. Getting no where.

The attached has the cookie names and domains that we’ve identified from Marketo; on bnymellon.com

We need help with identifying 1, 2 and 3 below for the following Cookies: (all the cookies here are on the domain, .marketo.com - except "_ga"  it is on: .app-sj10.marketo.com --> guessing something Google Analytics?

• _A_source
• firstTouchGA
• _A_time
• ids_sso
• _ga
• LPSID-57966270
• LPVID

1. Category (options)
   • Essential
   • Functional
   • Performance
   • Targeting
   • Combination
2. Reason for Cookie Category Selected
   1. Open field to input description regarding category
3. Is Cookie session or Persistent?

TIA for your insight and help!

ERica

[Grégoire_Miche2 · Accepted solution]

Hi Erica,

Marketo cookie name is _mkto_trk

_A_source and _A_time obvisously go together. I have never seen them.

ids_sso is obvisouly a single Sign On cookie (that enables you to avoid having the need to login to a portal...)

firstTouchGA is probably a custom cookie that probably stores first touch info from G. Analytics.

LPSID cookies are from the Liveperson app, AFAIK. see Introduction | LivePerson APIs

-Greg

[Erica_Dipyatic]

Thank you, Sanford Whiteman​ & Grégoire Michel​ for the detailed information, and speedy reply.  This confirms why we haven't been able to locate any details!  Greatly appreciate your time and support. Have nice weekends!

[SanfordWhiteman]

None of these are relevant to Marketo and GDPR.

Marketo's tracking cookie is _mkto_trk. It's a persistent cookie that lasts for 2 years (by default) after last use.