If I have a person who has 2 records, record A is getting updated with web activity from the existing cookie on the computer. Then we email this person from record B and include an mkt_tok, which record will then start tracking we activity? The record tied to the cookie or the record that had the mkt_tok email link clicked?
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@SanfordWhiteman I have a follow up question you might be able to answer. Given that my instance is using a different unique identifier and people can exist in the database with several different records. How would cookies relate to this? Would the first record created that got tied to the cookie be the one getting updated with all the web activity? Then what about if the person clears history and cookies? Guessing it would then tie the new cookie to whatever record matches up with another form fill, whether that be a new record or existing?
The records won't be merged in our instance because their unique identifier is different. Our instance doesn't use email address as the unique identifier, we use a custom field.