Methods for having a separate Unsubscribe link for each branding domain

[Eben_Shapiro]

Looking around on the community it doesn't look like it's possible to have a separate Unsubscribe link for each branding domain, is that right?

(I'm referencing number 6 under "What's Really Missing")

Is there no variable that can be used in the in the Unsubscribe HTML in the Email Admin section that will change dynamically based on the chosen branding domain?

I had an idea for a workaround, where perhaps the user can be redirected to the right unsubscribe page based on what the document.referrer value is. I assume this would work as long as the user were being referred by the email tracking server. Let me know if this sounds risky.

Another alternative is, for all emails that are not using the default branding domain, to make them operational emails to hide the default Unsubscribe HTML and to add the unsubscribe link directly to the template. Is this the best option for now?

Thank you,
Eben

[SanfordWhiteman]

We use the referrer as you mentioned. In such a controlled navigation, it'll be totally reliable, but if your primary LP domain is running over https: then your branding domain must be secure as well.

[Eben_Shapiro]

Thanks Sanford, good to know this would be okay.

[Justin_Cooperm2]

Just setup a domain alias for each in Admin > Landing Pages > Rules and then direct the user accordingly in each email to the right unsubscribe link.

Change the link in your email like http://<my_domain_alias>/Unsubscribe.html depending on which tracking link your using for the email.

[Eben_Shapiro]

Hi Justin, I'm not quite clear on the whole picture for the first solution. Would this email link be able to go into the email settings' global Unsubscribe HTML template, or should it be placed directly in the email?

[Justin_Cooperm2]

In this case, you would want to override Marketo's auto-insertion of the unsubscribe for whatever emails require a different domain and you would want to place the appropriate link directly in those emails.

Lets say you have the main landing page CNAME as pages.company.com in your subscription and create a domain alias for unsubscribe.othercompany.com

In those specific emails, add your link manually to unsubscribe.company.com/unsubscribe.html

[Jennifer_Kaelin]

Hi - If I override Marketo's auto-insertion of the unsubscribe and manually add the unsubscribe links within the emails for each branding domain, what will happen to the unsubscribe link that is in emails that were already sent? This is if I use <!--This is a comment --> after removing the Unsubscribe HTML Text From the "Admin -> Email" Section to override the auto-insertion.

Based on this document - Remove Unsubscribe Text From the "Admin -> Email" Section - Marketo Docs - Product Documentation

[Grégoire_Miche2]

Hi Jennifer,

have you red this : The comprehensive guide to setting up the unsubscribe link ?

-Greg

[Jennifer_Kaelin]

This is helpful! Thank you, Grégoire Michel!

[Grégoire_Miche2]

You are welcome.

I personally likes the snippet way a lot.

-Greg

[Justin_Cooperm2]

Existing emails that are in someone's inbox won't get changed. The links will still work if the page they're pointing to still exists. So, it would just start working the way you'd want it to moving forward if you were pointing different templates to different branding domains.

[Jennifer_Kaelin]

Thanks for the confirmation, Justin!

[Justin_Cooperm2]

You get even do it with a my.token for an entire folder if you know ahead of time all the emails in that folder will have a specific tracking link!