MessageBird/Sparkpost Campaign Tracking setup for Marketo

[Abravo]

Hello,

Kindly reaching out to see if anyone has implemented any of the campaign tracking methods outlined in this post for their sends through Marketo?

We currently have the MessageBird/SparkPost inbox tracker integration with our Marketo account and are exploring the best way to utilize this campaign tracking system when sending out new emails.

Any ideas on how to make this work would be much appreciated!

Thanks,
Adolfo

[SanfordWhiteman · Accepted solution]

The only one you can use is HTML tagging (which is fine). Include {{campaign.name}} in the special SparkPost comment.

[Abravo]

Thank you @SanfordWhiteman for this clarification, will look into setting this up.

Kind Regards,
Adolfo