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Measuring Sales Adoption

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Anonymous
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Measuring Sales Adoption

We recently launched Marketo to our Sales team, and our Leadership has made engagement a top priority for 2015.  Is there a way that the Marketing team can measure adoption amongst the Sales team?  We have approximately 140 Sales team members using the system, and we would love to be able to measure usage by team member.  Is there a way to do that? Any suggestions are welcome. Thanks!
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Anonymous
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Re: Measuring Sales Adoption

Are you referring to Marketo Sales Insight? 

You can use the new Sales Insight Performance report grouped by sales rep to see what reps are sending what Marketo emails using MSI. 

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Anonymous
Not applicable

Re: Measuring Sales Adoption

Are you referring to Marketo Sales Insight? 

You can use the new Sales Insight Performance report grouped by sales rep to see what reps are sending what Marketo emails using MSI. 
Josh_Hill13
Level 10 - Champion Alumni

Re: Measuring Sales Adoption

Also see if SFDC can check which modules they are using.
Anonymous
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Re: Measuring Sales Adoption

Justin, that's awesome, I didn't know that was an available report now!

I don't want to get greedy here, but is there any way to take this report and drill down onto who the recipients were, for each sales rep's email activity?
Anonymous
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Re: Measuring Sales Adoption

Hey Nate, unfortunately no. 

But you could create a smart list with the "Was Sent Sales Email" filter, and then use the "Sent By" constraint to select an individual sales rep and see the list of recipients. 

That is a pain and it would be way better to have drill-down in the report. Maybe post as an idea!
Anonymous
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Re: Measuring Sales Adoption

Yeah that's a bummer because the sales reps who don't have a Marketo login are the ones who would like to see that intel.  And...still can't subscribe to smart lists so that would mean I'd have to export that data manually for them...which isn't going to fly ;D

So...we either need subscribe to smart list to finally happen or analytics reports drill down =P
Anonymous
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Re: Measuring Sales Adoption

Or ideally both! 🙂