I need to mass update the "Lead Owner" field in Marketo so that I can send interesting moment notifications to the right user. What would be the easiest way to do this given that I am using Marketo in conjunction with Dynamics 2011?
You could create a smart campaign, include those you want to update, and use the "Change Owner" flow step. You may need to use a bunch of conditional criteria if you are mass assigning to multiple owners.
Thanks, Charlie. I am hoping to find a way to update using the email address as the primary key to append a new lead owner.
The conditional criterea would be too complicated to set up I think given two alignments across geographies and industies compounded by numerous override exceptions.