Marketo x Google Ads | Web Services: Google AdWords Warning

[SamLingaraju]

Hi Everyone,

I saw a few posts on Google Ads integration with Marketo and I had a few questions about this. We recently did the integration with Google Adwords using Launchpoint. Since the integration we are receiving a "Google Ads Warning" the error logs consist of the following errors:

1) EXPIRED_EVENT

2) CLICK_CONVERSION_ALREADY_EXISTS

"We did check with the google team on this and this was their response.

For your follow-up question on the CLICK_CONVERSION_ALREADY_EXISTS issue, only the first upload should be counted. In addition, we recommend not uploading the same GCLID in the same method as the implementation from this guide. This is because as per this section :
If you upload a duplicate conversion (that is, a ClickConversion with a gclid, conversion_date_time, and conversion_action that was previously uploaded), a CLICK_CONVERSION_ALREADY_EXISTS error is returned.
That said, if you then later on wish to adjust conversions, you can follow this guide instead, specifically for uploading conversion adjustments."

The paid team is concerned that Marketo is creating new conversions for each stage.

The end goal is to see the list of campaigns which influenced an opportunity.

Can you please help/share your input? It would be really helpful to understand this. I'm attaching the logs, in case you want to see them:

EAIaIQobChMI8dmNnJG6_AIVTPBRCh2FlQgSEAAYASAAEgJqVvD_BwE	G-Ads Name	20230129 080302 America/Chicago	CLICK_CONVERSION_ALREADY_EXISTS	2044647912	2023-01-31 07:23:55
EAIaIQobChMI8dmNnJG6_AIVTPBRCh2FlQgSEAAYASAAEgJqVvD_BwE	Google-Ads Prospect	20230129 080518 America/Chicago	CLICK_CONVERSION_ALREADY_EXISTS	2044647912	2023-01-31 07:23:55
EAIaIQobChMI8dmNnJG6_AIVTPBRCh2FlQgSEAAYASAAEgJqVvD_BwE	Google-Ads MQL	20230129 083842 America/Chicago	CLICK_CONVERSION_ALREADY_EXISTS	2044647912	2023-01-31 07:23:55

Thank you

[Darshil_Shah1 · Accepted solution]

Well, as per the doc -

• EXPIRED_EVENT conversion upload error occurs when "the click associated with the given identifier or URL parameter is either too old to be imported or occurred outside of the click-through lookback window for the specified conversion action."  You can check the click-through lookback window in Google Ads to ensure that it is not past the upload date.
• CLICK_CONVERSION_ALREADY_EXISTS conversion upload error occurs when there's already a conversion with this timestamp already added. You'd need to use a different timestamp if you wish to upload the same conversion again.