Since the beginning of the year, I’ve been working with Marketo support on questions around the limitations and priorities between Marketo and Salesforce.com syncing. I have received some answers from Marketo Support that I have not been able to find anywhere else so I figured I’d share them here to spread the knowledge.
At the beginning of the year, we went through a rather large data migration. We knew from past experience that making updates to large amounts of data would cause a rather large sync backlog (one was as large as a several-day backlog). These backlogs would also result a major impact to our daily operations.
Even though we knew these backlogs would occur, we were never really sure how much data would actually cause the problem to happen. This time, we were hoping to get ahead of it and try to calculate the impact on our sync cycle based on the amount of data we needed to migrate.
Working with Marketo support, below is what we found to help us calculate how much data we could migrate at a time, without causing an impact to our operations:
Getting around the sync backlog
That’s about all I have for this right now. Hope this information can help anyone else here in the community.
NOTE: Post updated on 04/03/17 to clarify a few technical details provided by Marketo support.
This is great information. We run into a lot of these issues. When we run territory adjustments, we do so over the weekend and for a long time it seemed to do the trick. Recently we have seen that even doing so we see a backlog for a couple of days. Definitely frustrating! Curious what other companies are doing, I feel that we cannot be the only ones to "update" 500K accounts at a time.
I just asked Marketo support about this and they said no, Orion will not help with the syncing process. They mentioned that the "sync is a separate entity and the Orion project only has an effect on internal processes."
We were on a call with our Marketo rep today, and he had a slide showing Salesforce Sync Acceleration as a roadmap item under "Post-Orion PSR Enhancements".
Thanks for this detailed and very informative post.
A few comments :
Thanks for the input! That's unfortunate to hear about the temporary increase in sync bandwidth, I put in a support case asking specifically for this and they told me that it was not possible and that I need to break up my data and perform my annual updates over a longer period of time.
As for the 10,000 field updates, I agree, it sounds very low from what I've experienced with past systems. I received this number from two different support contacts at Marketo, so I am wondering if it is a "soft" limit that they try to encourage customers to stick to.
I found out more information on this:
Hi all. Just wanted to drop a note in to mention that we had some incorrect information given out in one of our Support cases, which is why Jason edited the post above. Felt it was was worth mentioning that this is an excellent discussion with some really good detailed info. The clarification edits made were due to errors on our side in the case. We got one of our integration experts to confirm that the info in the original post above is 100% accurate. Again, excellent post with lots of great information!