SOLVED

Marketo Sales Insight: Clicks web page in an email, but no Web Activity

Go to solution
Amanda_Thomas6
Level 9 - Champion

Marketo Sales Insight: Clicks web page in an email, but no Web Activity

In Salesforce, under Marketo Sales Insight,  I can see that a lead has clicked the link to our website in a few different emails (under Interesting Moments), but it shows no web activity (under the web activity tab). Has anyone ran into this before?

I double checked the campaign results and the lead did in fact click on the link to our web page.

1 ACCEPTED SOLUTION

Accepted Solutions
SanfordWhiteman
Level 10 - Community Moderator

Re: Marketo Sales Insight: Clicks web page in an email, but no Web Activity

The behavior, in the best (that is, most workaround-able) case, is

  • the Clicked Email is logged
  • a subsequent Visit Web Page -- that would otherwise be expected -- is not logged

Note you can only differentiate this behavior from regular human behavior if you expect the VWP.  That is, if the destination page doesn't run Munchkin and/or is a direct PDF download, you wouldn't expect a VWP so nothing is missing.

Other attempts to "fingerprint" the anti-spam prefetchers are -- deliberately, to be sure -- so far not reliable. Only this particular behavior points to non-human stuff that we want to discard.

View solution in original post

12 REPLIES 12
Kenny_Elkington
Marketo Employee

Re: Marketo Sales Insight: Clicks web page in an email, but no Web Activity

First thing's first, are you seeing other web activity recorded from that page?

Amanda_Thomas6
Level 9 - Champion

Re: Marketo Sales Insight: Clicks web page in an email, but no Web Activity

Hi Kenny,

Yes. Others that have clicked the same link have web activity recorded for visiting that web page.

Anonymous
Not applicable

Re: Marketo Sales Insight: Clicks web page in an email, but no Web Activity

Perhaps email clicks are being tracked properly; however, the munchkin tracking code (snippet of JavaScript) is not published on that specific web page.

Amanda_Thomas6
Level 9 - Champion

Re: Marketo Sales Insight: Clicks web page in an email, but no Web Activity

Hi Michael,

Thanks for the response. I checked and the code is on the page. Not sure what's going on.

SanfordWhiteman
Level 10 - Community Moderator

Re: Marketo Sales Insight: Clicks web page in an email, but no Web Activity

Probably what we've been discussing here: Spam filters registering clicks?

SanfordWhiteman
Level 10 - Community Moderator

Re: Marketo Sales Insight: Clicks web page in an email, but no Web Activity

...did in fact click on the link to our web page.

I think you may be overconfident about "did in fact."  In other threads we've been exploring anti-spam services which prefetch tracking links and workarounds.  Of course, if what Michel suggests is true for you, that would be much better!

Amanda_Thomas6
Level 9 - Champion

Re: Marketo Sales Insight: Clicks web page in an email, but no Web Activity

Thanks, Sanford. Has marketo reported clicks, as in on the campaign results, that didn't actually take place? Can you determine if a click came from an anti-spam service?

SanfordWhiteman
Level 10 - Community Moderator

Re: Marketo Sales Insight: Clicks web page in an email, but no Web Activity

The behavior, in the best (that is, most workaround-able) case, is

  • the Clicked Email is logged
  • a subsequent Visit Web Page -- that would otherwise be expected -- is not logged

Note you can only differentiate this behavior from regular human behavior if you expect the VWP.  That is, if the destination page doesn't run Munchkin and/or is a direct PDF download, you wouldn't expect a VWP so nothing is missing.

Other attempts to "fingerprint" the anti-spam prefetchers are -- deliberately, to be sure -- so far not reliable. Only this particular behavior points to non-human stuff that we want to discard.

Amanda_Thomas6
Level 9 - Champion

Re: Marketo Sales Insight: Clicks web page in an email, but no Web Activity

What's the best way you track these behaviors? Where there is a click reported, but no web page activity related to the lead. I only came across this because the influx of clicks prompted me to look deeper into a whole list of leads. I'd like to report on these in order to