Hi All,
Has any had any issues with Marketo Measure where campaigns/revenue is falling into the Other channel.
We have set up and integrated all of our socials (google, Bing, Yahoo etc), I have also added the to the online channels, made sure all UTMS are correct and yet I still have around 100 campaigns falling into that category.
We have had numerous internal meetings with the appropriate teams too to make sure that all bases are covered.
Any ideas would be greatly appreciated
Solved! Go to Solution.
Hi @GreggHunterTV,
There might be missing or inconsistent UTM parameters or tracking issues. Could you double-check the UTM structure, especially for redirects or custom link-shortening services, since they can sometimes strip UTM data?
Thanks!
Hi @GreggHunterTV,
There might be missing or inconsistent UTM parameters or tracking issues. Could you double-check the UTM structure, especially for redirects or custom link-shortening services, since they can sometimes strip UTM data?
Thanks!
Hi! I'm late to the party here but for anyone else who might stumble across this question, I wanted to share a post I've written in the past that talks about how to approach "Other" channel auditing 😀