Marketo Email Performance Report Question

WY
Level 4
Level 4

Marketo Email Performance Report Question

Hi Community,


We have a particular question regarding the number from the Email Performance report. Which is: 'Multiple sends from the same campaign to the same person are counted only once.' 

There was a post back in 2021 regarding this particular topic, but so far, no one has provided a possible walk around: 
https://nation.marketo.com/t5/ideas/the-email-performance-report-is-inaccurate/idi-p/318557

Our question is: 
As part of our business practices, we are required to provide monthly and annual email performance reporting, including email performance for content that may have previously been sent to a lead (could be multiple times, not just a single email send).

 

  • How can we ensure that our email performance report reflects all activity within the given period? (e.g. Last month)
  • What have you guys been doing to get around this reporting limitation? Any suggestions would be appreciated it! 

Regards,
Wayne