Marketo Email Marketing Benchmarks by Campaign Stats of various industries

[Anonymous]

Hello,

I have looked around Marketo Forums & Resources, but I do not seem to find any report or data that would contain Email Marketing Benchmarks by Industry. I am looking for something similar to IBM's SilverPop report & MailChimp's resource. I have seen such requests for data has not really been answered since 2014, but I am wondering if there is anything available right now??

Thank you.

Best,

Sebastian

[SydneyMulligan]

Is there something special you're looking for out of Marketo user data that these reports don't already provide?

[SydneyMulligan]

There's also this, but it's about 5 years old: https://www.marketo.com/webinars/email-marketing-benchmark-results/ 

[Anonymous]

I don't know of one in particular, but either of those reports would be applicable to what you are doing in Marketo

[Anonymous]

Even that IBM report is from 2014 so that is pretty old, I would only take that as guidance and not fact at this point due to the fact that personalization capabilities are improving all the time and driving up email open rates

[Leanne_Persang]

I would also like an answer to this... where can we find current email performance benchmarks for industry?

[Chris_Saporito]

Leanne Persang​

At Summit they announced that there would be some new benchmark reporting features coming out. Not sure if they set an ETA but hopefully soon!

[Jamie_Hunter]

Do you know if Marketo released any new benchmark information for email performance?