Marketable Contacts

[Anonymous]

Hello,

Does anyone have or found any information on Marketable Contacts in the lead database screen.

The number seems to fluctuate, not agree with real life and doesnt refresh?

I have a different way to calculate marketable contacts and cant seem to get the numbers to match.

This morning I have lost around 16000 marketable contacts overnight?

Just wondered if anyone trusts or knows much about this figure?

thanks

Mark

[Juan_de_Dios_Ng]

Hi Mark

I asked the same question a while ago...

This is the way Marketo calculate Marketable leads:

Marketable Leads: The number of all-time leads for the workspace, minus the following:

• leads without an email address,
• leads whose email has hard bounced,
• leads that are blacklisted,
• leads that have unsubscribed,
• leads currently set to Marketing Suspended.

For more see Marketo docs

Lead Database Dashboard - Marketo Docs - Product Docs

[Anonymous]

Thank Juan..!

It's very helpful.

[Grégoire_Miche2]

And vote here:

-Greg

[Roxann_McGlump1 · Accepted solution]

Hi Mark,

You should be able to force a refresh on the Marketable Leads dashboard by clicking on the date in the top right corner of the dashboard.  I have been noticing some odd behavior in that dashboard recently.  If forcing the refresh by clicking the date doesn't help, I would recommend reaching out to support.

[Grégoire_Miche2]

Hi Roxann,

That works! That's new and cool 🙂 But then, why haven't we be alerted and why isn't the idea above marked as "done" ?

-Greg

[Anonymous]

Terrible UI. Why didn't they make it button? Very useful tip though. Thumbs up.

[Anonymous]

Thanks!

[Anonymous]

Thanks all, my contacts have returned to their usual levels!!

And thank you for the refresh tip, thats very good.