Manage alerts using smart/trigger campaigns

[Anonymous]

Yes that's my problem, I can't extract a single lead based on score as there is no direct Max/Min filter available in Marketo, by saying that Is there anyother way to find/filer out? The reason I mentioned Max/Min is the simple solution for the problem, but not sure this is achievable.

[SanfordWhiteman]

The reason I mentioned Max/Min is the simple solution for the problem

Well, it's not "simple," because it is impossible.

You're speaking more of a theoretical, while I'm looking at how to achieve your goals with the tools at hand -- which means using a webhook to maintain a counter across leads.

[Anonymous]

Thanks, I will make note of your webhooks proposal and think about how to implement this. I just want to ensure I'm not missing out any straightforward solution we can achieve the above functionality using Marketo.

[SanfordWhiteman]

Nope, cross-lead coordination like this requires a webhook.

[Emily_Hesley]

Could you set them up as a reoccuring batch campaign instead of a trigger?  Then you could schedule the one to send after the other and add the filter "not a member of XYZ campaign".

[SanfordWhiteman]

These are different leads. They can't be filtered against each other in this way.

[Anonymous]

I'm afraid this - not a member of XYZ campaign - will not filter the previous alert. please refer the below example.

Person A - Score 0

Person B - Score -200

Batch campaign 1 - Filter (Score is 0) - Person A is filtered - Alert sent to Sales

Batch campaign 2 - Filter (Score is -200 and Not a member of Batch campaign 1) - Person B is filtered - Alert sent to Sales

As per your suggestion this is how alert will be triggered, but I want only one alert per day to the sales team (Max score).

[Emily_Hesley]

Sorry, I missed that part.  If you're setting up a smartlist, can you just send a subscription report out?  I'm probably missing something else if you haven't already thought of this though