Localized Marketo unsubscribe text

[Anonymous]

Hi all,

I would like my unsubscribe text appear in different languages on the footer. Is there a way to achieve that without affecting the "operational" functionality?

[Josh_Hill13]

I also wrote about this on my site

Building a Full Subscription Center in Marketo - Marketing Rockstar Guides

[Grégoire_Miche2]

We usually set this up with snippets.

-Greg

[SanfordWhiteman]

Be sure to search the Community before posting. Dan's answer here is perfect: https://nation.marketo.com/message/102996#comment-102996

You can also use Velocity (after a fashion).

[Anonymous]

By doing this, will it affect the affecting the operational functionality?

[Nicholas_Manojl]

I *think* you might be referring to the automatically appended paragraph of opt-out text at the bottom of an email (customised in Admin / Email), which disappears when you make an email operational?

If so, we might have some explaining to do: but the short answer is that this text is appended when Marketo hasn't detected the use of {{system.unsubscribeLink}} in an email. If you include that link (ie, you have an Unsubscribe link in your email which points to {{system.unsubscribeLink}}, then you won't have that automatically appended text.

The next step is to research using segmentation and snippets (in that order).

Segmentation and Snippets - Marketo Docs - Product Docs

[Grégoire_Miche2]

Hi Nicholas,

You do not necessarily need to have the {{unsubscribelink}} token to prevent the addition of the standard link. AFAIK, Marketo is also looking also for "  ?mkt_unsubscribe" in the URL of the links in your email.

We do not use the token in most of the international rollouts, because we need to have unsubscribe pages in local languages, and it works fine.

And in any case, you can replace the default unsubscribe text by a <!--comment-->

-Greg