EDIT: Woops, looks like I misunderstood your question. The below is more of an answer for displaying "your top 5 upcoming webinars" on a confirmation page.
You could sure (technically) do it via a lead field that concatenates the values together, then display the token onto the confirmation page.
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Approach One, which doesn't work for very long.
Smart Campaign:
Trigger: Fills out registration form for webinar (this specific one)
Flow:
Change data value of "Z - Webinar Registrations" with two choices:
- IF "Z - Webinar Registrations" is empty, then new value is:
- <div class="webinar-item"><span class="webinar-name">{{my.Webinar Name}}: </span><span class="webinar-date">{{my.Webinar Date}}</span></div>
- IF "Z - Webinar Registrations" is not empty, then new value is:
- {{lead.Z - Webinar Registrations}}<br><div class="webinar-item"><span class="webinar-name">{{my.Webinar Name}}: </span><span class="webinar-date">{{my.Webinar Date}}</span></div>
Then on the page, you could just throw out some CSS onto the page to format that however you want. Just define the program tokens for Webinar Date and Webinar Name on each program and make sure this a smart campaign that's turned on.
The annoyance is going to be that it'll grow infinitely and be impossible to prune based on dates. But something like this might directionally work. I think a safer route would be to combine this field concatenation on the Marketo back-end to output the names and dates of webinars that the lead is registered for, output it into a custom JavaScript snippet on the confirmation page, and use some logic and formatting through JavaScript to show those registrations on the page.
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Approach Two, giving adequate information to be used in JavaScript on the page.
You could use Marketo smart campaigns to create a JSON object to be used in JavaScript on the page itself, which would look like a smart campaign like below.
Smart Campaign:
Trigger: Fills out registration form for webinar (this specific one)
Flow:
Change data value of "Z - Webinar Registrations" with two choices:
- IF "Z - Webinar Registrations" is empty, then new value is:
- {"webinar-name": "{{my.Webinar Name}}","webinar-date": "{{my.Webinar Date}}"}
- IF "Z - Webinar Registrations" is not empty, then new value is:
- {{lead.Z - Webinar Registrations}},{"webinar-name": "{{my.Webinar Name}}","webinar-date": "{{my.Webinar Date}}"}
Then output that into JavaScript, with something like this:
<script>
var webinars = 'webinars: [{{lead.Z - Webinar Registrations}}]';
//Do other logic with that new JSON object, like make sure that you're taking the top 5 webinars that occur in the future and display them in a table via a loop
</script>
Note: I just hand-typed out all that code, so I'm reasonably confident that I screwed up somewhere by missing commas or otherwise.
Sanford Whiteman
Cheers,
Edward Unthank | Founder, Etumos
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