Is it possible to have the same form embedded on the page and in a lightbox pop-up? This way, the form will pop-up initially, but, if the user doesn't want to fill it out initially, they can still easily fill it out on the page itself. We don't want to have a button that would make it pop-up again, as we don't want them to have an additional click.
The easiest way to achieve this is with 2 forms, you can't easily add the same form twice on a page, then in your program just the 2 forms to the smart list in your smart campaign. See an example here: The TIBCO Blog, I have the pop-up for the new users, but it's also at the bottom of each page.
If the idea is that the form is only in one place at a time -- first in the lightbox, then in the document if they close it without filling it out -- you don't need to add the form 2x. All you need to do is make sure the same form is relocated from the lightbox to the doc.
MktoForms2 :: Return Lightbox to Page demonstrates the approach. There's only one form rendered. We override hide, so where the modal usually hides itself + the form is removed completely from the DOM, instead the modal only hides itself after the form has been moved back inside its original parent element.
We actually decided to use 2 forms so we can track the effectiveness of the lightbox vs. the form embedded on the page.
OK. But I think Correct Answer should mark the correct answer to the requirements for future searches. Otherwise, people will think this isn't possible when it certainly is.