Leads in Marketo

[Ashley_Boyum]

How many leads are you able to import into Marketo? 

[SanfordWhiteman]

Do you mean, in the interest of precision, "What is the maximum number of lines in a file imported via the Marketo UI?"

If not, pls clarify your question.

[Ashley_Boyum]

I was wondering if there is a limit to the number of leads that can be housed in Marketo?

[Grégoire_Miche2]

In theory there is no limit.

Practically, over 1Millions leads, you need to start paying attention to performance optimization (and even above 700k, from my experience, if you are running a lot of smart campaigns).

Adobe is pushing Adobe Campaigns rather than Marketo for customers who need to have 10 millions + leads in their database.

Keep in mind that the licence cost is directly linked to the number of leads in the database, though.

-Greg