Lead Scoring with Tokens

[Anonymous]

Where can I find the best documentation for building a Lead Scoring program with tokens?

[Chris_Johnston]

You can start with this webinar in Marketo University. Scoring Leads and Using Lead Tokens

[Anonymous]

Hi Alexis,

Our lead scoring model is set up using tokens, and I can say that is a great best practice.

@Chris Johnston is right. In this webinar you will cover:

- Benefits of lead scoring

- Types of scoring - tracking activities, demographics and behavioural data

- Leveraging a sample scoring worksheet

- Using multiple scoring fields

- Creating common scoring campaigns

- Using scoring tokens

- Importing the scoring program from the program library

If you want extra tips, you can find some useful ones here: http://www.pedowitzgroup.com/marketo-tutorial-4-tips-for-lead-scoring-with-tokens/

Hope this helps.

[Marshall_Scott]

The Definitive Guide to Lead Scoring

https://www.marketo.com/resources/lead-scoring/

http://www.pedowitzgroup.com/marketo-tutorial-4-tips-for-lead-scoring-with-tokens/

Video Link : 1275

How to Set Up Marketo Behavioral Lead Scoring Batch CampaignsEdward Unthank

[Anonymous]

Thank you everyone!

[Anonymous]

Hi Alexis Crawford​ we just ran a webinar with Marketing Nation 2017 Summit Speaker Jessica Kao on building one from start to optimization, view the recording here. We also have a one-pager that's self-guided from beginner to advanced right here.

Hope it helps, keep posting if you have any questions!

Best,
Amber

[Anonymous]

In Jessica Kao's recording, she mentioned creating "trimming upper limit" campaigns so that a person's score does not go over 100. How would you set this up in the campaign? Would you need three separate campaigns for trimming person score, behavior and demographic score? Jessica Kao​ how did you set this up?