Syncing Email Invalid Fields to Salesforce

[Rebecca_Koonse3]

We need to allow Salesforce to see the "Email Invalid" field but it doesn't show up on the field mapping list. Has anyone connected this field to Salesforce before? Or have an idea of how we could.

We offer a paperless discount  to our customers who sign up for emails and that discount needs to be removed when an email is invalid therefore Salesforce needs access to this info so we can create an automated workflow.

[Devraj_Grewal]

Rebecca,

Did you create a separate SFDC field entitled "Email Invalid" and then map these together on the Marketo side?

[Rebecca_Koonse2]

We have created a separate SFDC field but I don't know how to map it because the Marketo "email invalid" field doesn't show up on the list of unmapped fields.

[Grégoire_Miche2 · Accepted solution]

Hi Rebecca,

The email invlid is a Marketo standard/system field, and cannot be mapped to a SFDC field.

Once you have create SFDC fields (leads and contacts) they should automatically appear as a new, custom field in Marketo.

You will have to run a triggered smart campaign that fires on "Data value changes" on the email invalid and as a flow step, change the value of your custom field, new value = {{lead.Email Invalid}}

And also, vote here :

-Greg

[Rebecca_Koonse3]

Thank you! That's what I needed to know.

[Grégoire_Miche2]

You are welcome

[Grégoire_Miche2]

BTW, this campaign qualification rules have to be set to "every time".

-Greg

[Grégoire_Miche2]

Hi Devraj,

If you create a new field in SFDC, it will not map with a Marketo standard field.

-Greg

[Devraj_Grewal]

Correct, thanks Greg, in which case, I would have also suggested having a trigger campaign ensure both the fields have the same value.