lead scoring increase unexplainable

Anonymous
Not applicable

lead scoring increase unexplainable

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Could this potentially have to do with someone changing the lead scoring rules which automatically  made them jump from 40 to 70 and 180 to 390?
 
 
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5 REPLIES 5
Sam_Chou1
Level 2

Re: lead scoring increase unexplainable

Check to see if the lead was merged in the Activity History. Marketo unfortunately adds the two lead scores together.
Anonymous
Not applicable

Re: lead scoring increase unexplainable

Hi Sam,

How do i check that? I know how to access the activity log
Sam_Chou1
Level 2

Re: lead scoring increase unexplainable

Sorry I meant the Activity Log.

In the Activity Log, in the search box, just type in "Merge" and you should be able to see if the lead got merged with another record at one point in time.
Anonymous
Not applicable

Re: lead scoring increase unexplainable

I just checked, and it was never merged
Sam_Chou1
Level 2

Re: lead scoring increase unexplainable

Do you know if it has it happened to other leads in the system? If so, it could be related to your lead scoring campaign.

Otherwise, Support can probably help you dive deeper into the activity log.