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Hello,

We are in the process of building a lead scoring model, this is the formula that we have set up:
Person Score = Behavioural score + Demographic score

I have a question related to Decay Scoring, when a lead status is nurtured we would like to keep only the demographic score, which means that the person score will equal to the demographic score so whatever we have in the behavioural score, needs to equal 0.

How can we accomplish that? How can I figure out what's the behavioural score to be able to deduct it? and is it even possible to do that?

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Level 10 - Community Moderator

## Re: Lead scoring decay question

OK, so not actually a “formula” even if the business result is equivalent.

All you need to do to effectively remove the Behavioral Score is Change Data Value Person Score = {{lead.Demographic score}}.

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Level 10 - Community Moderator

## Re: Lead scoring decay question

We are in the process of building a lead scoring model, this is the formula that we have set up:
Person Score = Behavioural score + Demographic score

Er, how are you implementing that “formula” within Marketo exactly?

Level 2

## Re: Lead scoring decay question

For each score trigger either demographic or behaviour

In the Flow this is what we are using in the flow:

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Level 10 - Community Moderator

## Re: Lead scoring decay question

Please show the entire Change box.

Level 2

## Re: Lead scoring decay question

This is what I have in the Change box: {{my.Demographic - Branded Email Domain}} this one is an example of the Branded email trigger. We have + 5 in the token

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Level 10 - Community Moderator

## Re: Lead scoring decay question

OK, so not actually a “formula” even if the business result is equivalent.

All you need to do to effectively remove the Behavioral Score is Change Data Value Person Score = {{lead.Demographic score}}.

Level 2

## Re: Lead scoring decay question

I have a remaining question related to your answer. What if we want the Behavioural score to equal 0 ? how can we achieve that? Any thoughts?

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