Lead Scoring Campaign

[Anonymous]

Where in Marketing Activities do you create a lead scoring campaign that will affect all of your email campaigns?  

[Josh_Hill13]

There should be a folder called Scoring (at least when you first open marketo). You can create a Program called "Scoring" and create campaigns that listen for particular behaviors like Clicks Link In Email > Score +4

etc.

See my guide: marketingrockstarguides.com

[Anonymous]

Hello Christine,

Go to Marketing Activities and create a Folder called Scoring.
Then a programme with two types of campaigns: Behavioural and Demographic.
This will affect all your emails/campaigns/forms except if you decide to create a specific points attribution to a specific Asset.

You should also probably start thinking about a Revenue Cycle Model which will be the next step from your Lead Scoring implementation in your Lead generation strategy.

Hope this helps.

Michael