Lead Score = Behavior Score + Demographic Score

[Anonymous]

Is there a way to set up scoring so that the Lead Score shown in CRM is a total of the Behavior Score + the Demographic Score

[Anonymous · Accepted solution]

You could build a formula field in your CRM to total the two. We actually just have 3 separate fields for Behavioral, Demographic, and Total. Anytime the behavioral or demographic scores are incremented/decremented, we do the same for the total. It's not 100% ideal, but it's easier than building formula fields and such.

[Josh_Hill13]

This would look like this in the flow:

Change Score: Behavior Score +1
Change Score: Lead Score +1
 

You can subtract somewhat:

Change Data Value: Behavior Score = 0
Change Data Value: Lead Score = {{lead.Demographic Score}}