I have a lead who seems to have gone rogue. In the web activity report, it shows that she views hundreds of web pages every day, some of which are very old and not even linked from anywhere on our site. Just today, her name showed up in an email campaign that she wasn't even part of. I work at a college, and the lead is for one of our students, but I don't think it is actually her. Any explanations?
If the lead showed up in a campaign and it didn't meet the criteria then this should never happen so it would be best to log a case with support to look into this.
Possible explanation is that the lead got associated with a search engine crawler that indexes your website pages. This can happen if the person copies a link from an email and pastes it on a blog somewhere. See similar topic here: Marketo merged human and Googlebot .
That was my intuition, but I didn't know if it was possible. I will put in a support request as the others suggested and see if it can be fixed. Thanks!
I agree with both posts above. I would log the issue with support and then assume her cookie got associated with a number of other people (or a bot) until further investigation is conducted.