Our Marketo DB is divided into several partitions.
We use email address and a unique key for deduping. The same email address can be in a single partition more than once if the unique key is different, which is possible.
Recently we launched several lead generation programs.
Here's my challenge. There's a potential issue where a lead may already exist in one of the partitions of our instance. So the person goes to fill out the form, but I don't think Marketo will add the lead to the database.
We're an insurance company, so someone can be a Member Customer... s/he can also be an Employer Group Admin...and potentially a broker too. (these are some of our partitions)
So I think these leads end up in a black hole.
Is there a way we can get around this?
The issue isn't about scoring.
We do something similar so I believe you can test:
it's not really perfect so i recommend testing it.